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Parliamentarians and specialists for long: the need for a study of the economics of media
On: Sun 26/02/2012 7:38
Baghdad / Ahmed Abed Rabbo
said a number of parliamentarians and specialists in the field of information on the need to put the means of communication the Iraqi study prepared in advance of the economics profession and argued at the same time the absence of the economic feasibility of some of these institutions which will reflect negatively on her media. ruled out the Dean of the Faculty of Information Hashim Hassan, a economic feasibility
For most of the media operating in Iraq, noting that most of them are funded from sources other than known.
said Hassan (range): Most of the Iraqi media where there is no economically feasible, and most are funded from sources other than well known for pointing out that this is an indication of a serious lack of resilience of these means in the future to control the source of funding it.
said Hassan: The concept of economics of the media stems from the nature of the reflection of political systems existing in the system most of the developing countries are the media property of the state either in the liberal order Vtkon ownership of the means is due to the private sector, making it more liberal.
He continued good: The controversial ads relative are as convictions recipient and his impressions indicating that the private sector in Iraq to an end the moment depends on the credibility of government information.
called on the Iraqi media all need to make a profit from sales, subscriptions and advertising and away from sources of legitimacy.
For his part, said the editor time, Ahmed Abdul Majid (range): You must turn the independent media to the work of the Association in order to protect themselves from blackmail exposed to in the field of advertising as well as to develop an outline of how the pricing of advertising is by spreading the reputation and the gravity of the topics covered by those means.
He Abdul-Majid: The deterioration of the advertising market in Iraq was the result of the security situation taking place in the country in the previous period has made some economic actors is not willing to spend money on advertising.
in turn denied teaching in the Faculty of Information Hamdan Al-Salem and the existence of studies prepared in advance of the economics of the media, indicating that most of the means depends on the initial study of the market.
said Salem (range): that most of the Iraqi media does not depend on the economics of the media because most of these projects are adopted from the outset on party funding, noting that most are lost in the standards of profit and loss of traditional because the price of version can not match the costs production.
said Hamdan: The ads are a major source of independent media, referring to the need to develop studies Mstadhaih to advertise different kinds of press, radio and television.
He noted that some government institutions impose to publish their ads in the means of the state,
Meanwhile, a member of the Committee of Culture and Information Council House of Representatives on Falh (range economic) that most of the media, which has set up after 2003 was a factor of political and some of them appeared very quickly and disappeared, pointing out that the economic side, accompanying media projects in the country is mature, and that the studies conducted by some of these means, the theory of does not affect the reality.
He Falh: The funding of the project you get some local media affects the credibility of the message media formulated by this means calling for the need to adopt means to legitimate resources such as sales and advertising, and others.
In the meantime, called for former Rep. Abdul Hadi al-Hassani to the need for a study to understand the economics of the media in the media.
said Hassani (range): The media working in Iraq have to put the study know which actual need of the messages the media and the sensitivity of the receiver by
adding Hassani: The census is one of the elements of the study economics its efficiency in terms of media, indicating that the policy of some of the ways influenced the lack of attractiveness of the ads.
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