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Kuwait's ABC plans to enter Iraqi market
June 13 2011
Kuwait's Arabian Beverage Co (ABC) has unveiled plans to double its water production capacity to 240 million units per year to meet rising demand in the Gulf market, as well as entering the Iraqi market this year, Reuters has reported. ABC, which distributes water, juice and dairy products in the region, entered the Iraqi market shortly after the US-led invasion in 2003, but through a different brand name and distributors based there. "Now we plan to penetrate the Iraqi market in October this year through the ABC brand...and that operation alone could need up to 500 trucks for distribution," Elie Abdo, ABC's deputy general manager for business development told the news service.
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June 13 2011
Kuwait's Arabian Beverage Co (ABC) has unveiled plans to double its water production capacity to 240 million units per year to meet rising demand in the Gulf market, as well as entering the Iraqi market this year, Reuters has reported. ABC, which distributes water, juice and dairy products in the region, entered the Iraqi market shortly after the US-led invasion in 2003, but through a different brand name and distributors based there. "Now we plan to penetrate the Iraqi market in October this year through the ABC brand...and that operation alone could need up to 500 trucks for distribution," Elie Abdo, ABC's deputy general manager for business development told the news service.
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