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Sony" enter the Iraqi market strongly and opened three offices in the country
WEDNESDAY, JUNE 26, 2013 16:20
Twilight News / Japanese company Sony announced the leader in consumer electronics and entertainment in the world, on Wednesday, for a comprehensive plan to expand in Iraq.
Through its cooperation with the official commercial partner, company Modern Electronics Iraq, Sony is looking forward to bring about a radical transformation in the Iraqi consumer experience by offering the latest technology products and the opening of a number of stores that carry the company name, and the establishment of approved service centers in Iraq.
It was the announcement of the plan at a special conference held on Wednesday Dealers in Erbil, Iraq.
Speaking at the conference, which was attended by "Twilight News" said Hiroyasu Sugiyama, General Manager of Sony Middle East and Africa, "Iraq is undoubtedly one of the most important markets for Sony. Looking forward, by 2015, to acquire a stake equivalent to $ 350 million in the field of consumer electronics, including the mobile phones which is one of the sectors growing rapidly. While looks figures are very encouraging, our focus direct limited currently in the plans will help us to move forward towards achieving our goals. The strategy of Sony in Iraq on three basic pillars include products, customers, and business operations . "
In an effort to improve the experience of consumers in Iraq, the company plans to launch its stores carrying the brand's unique "Sony World" (Sony World), where All products are shown "openly" and "available to touch and experience", with the help vendors trained by Sony to explain and clarify the features of each of these products adequately. Sony seeks through it to enable customers to understand and appreciate the benefits of their products and buy them in a nice atmosphere too.
Has been successfully opened two of these shops in Baghdad and Erbil, and there is a plan to expand the network of showrooms for up to 20, including all the major cities in Iraq by June 2014.
However, Sony and passion attention to quality does not stop at this point, as it intends to brand this year to announce the launch of a network of authorized service centers in Iraq, under the strict supervision of quality control experts the Japanese. Has already been the opening of two service centers in Baghdad and Erbil, that is added 3 other similar service centers by June 2014. In the first step of its kind for Sony agents in Iraq, Sony's customers will be able to now get a formal guarantee in every time they buy a product from Sony.
He Sugiyama "With regard to connect with our customers, and to ensure to keep them abreast of the latest products, offers, and services offered by Sony, in addition to traditional media such as catalogs and newspaper advertisements, will be the Internet, and social media where he is young most of their time one of the means of communication basic local . We have created a site dedicated to the Sony Iraq on the internet and on the Facebook page of Sony Middle East, which has received so far more than 30 thousand followers of Iraq. "
Sony has entered into a partnership with Modern Electronics Iraq, in order to enhance their operations through the establishment of local offices in Baghdad, Erbil and Basra. The team will be composed of 63 local member of the management of Sony in Iraq.
Speaking about the partnership with Sony, commented Ferry Zakison, CEO of Modern Electronics Iraq, saying "Enjoy this partnership with Sony of great importance because it represents our efforts to promote awareness and to inform the merchant partners and our valued customers the latest Sony products of high quality. and customers will be able to in Iraq to get the full range of Sony products at the same time launched at the international level. prices will be competitive as a network of centers will be available after-sales service when they need it. "
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WEDNESDAY, JUNE 26, 2013 16:20
Twilight News / Japanese company Sony announced the leader in consumer electronics and entertainment in the world, on Wednesday, for a comprehensive plan to expand in Iraq.
Through its cooperation with the official commercial partner, company Modern Electronics Iraq, Sony is looking forward to bring about a radical transformation in the Iraqi consumer experience by offering the latest technology products and the opening of a number of stores that carry the company name, and the establishment of approved service centers in Iraq.
It was the announcement of the plan at a special conference held on Wednesday Dealers in Erbil, Iraq.
Speaking at the conference, which was attended by "Twilight News" said Hiroyasu Sugiyama, General Manager of Sony Middle East and Africa, "Iraq is undoubtedly one of the most important markets for Sony. Looking forward, by 2015, to acquire a stake equivalent to $ 350 million in the field of consumer electronics, including the mobile phones which is one of the sectors growing rapidly. While looks figures are very encouraging, our focus direct limited currently in the plans will help us to move forward towards achieving our goals. The strategy of Sony in Iraq on three basic pillars include products, customers, and business operations . "
In an effort to improve the experience of consumers in Iraq, the company plans to launch its stores carrying the brand's unique "Sony World" (Sony World), where All products are shown "openly" and "available to touch and experience", with the help vendors trained by Sony to explain and clarify the features of each of these products adequately. Sony seeks through it to enable customers to understand and appreciate the benefits of their products and buy them in a nice atmosphere too.
Has been successfully opened two of these shops in Baghdad and Erbil, and there is a plan to expand the network of showrooms for up to 20, including all the major cities in Iraq by June 2014.
However, Sony and passion attention to quality does not stop at this point, as it intends to brand this year to announce the launch of a network of authorized service centers in Iraq, under the strict supervision of quality control experts the Japanese. Has already been the opening of two service centers in Baghdad and Erbil, that is added 3 other similar service centers by June 2014. In the first step of its kind for Sony agents in Iraq, Sony's customers will be able to now get a formal guarantee in every time they buy a product from Sony.
He Sugiyama "With regard to connect with our customers, and to ensure to keep them abreast of the latest products, offers, and services offered by Sony, in addition to traditional media such as catalogs and newspaper advertisements, will be the Internet, and social media where he is young most of their time one of the means of communication basic local . We have created a site dedicated to the Sony Iraq on the internet and on the Facebook page of Sony Middle East, which has received so far more than 30 thousand followers of Iraq. "
Sony has entered into a partnership with Modern Electronics Iraq, in order to enhance their operations through the establishment of local offices in Baghdad, Erbil and Basra. The team will be composed of 63 local member of the management of Sony in Iraq.
Speaking about the partnership with Sony, commented Ferry Zakison, CEO of Modern Electronics Iraq, saying "Enjoy this partnership with Sony of great importance because it represents our efforts to promote awareness and to inform the merchant partners and our valued customers the latest Sony products of high quality. and customers will be able to in Iraq to get the full range of Sony products at the same time launched at the international level. prices will be competitive as a network of centers will be available after-sales service when they need it. "
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